Paywalls and plan prompts now explain the value of Pro in context - live quotes, API/MCP, AI chat, or unlimited watchlists - instead of generic upgrade language.
Product
- Contextual upgrade gatesSignup and upgrade modals use feature-specific headlines and bullets so the next step matches what you clicked.
- Pricing popup plansFree, Pro, and Enterprise cards in the pricing popup emphasize different outcomes for research vs building vs teams.
- Annual-first upgrade CTAUpgrade flows highlight annual billing as the default savings path while still offering monthly.